


The Fogg Behavior Model: Behavior = Motivation + Ability + Prompt (B = MAP).“You can change your life by changing your behaviors.”.Something you do to create positive emotions, such as saying, “I did a good job!” You celebrate immediately after doing the new Tiny Behavior.

You do the Tiny Behavior immediately after the Anchor Moment.ģ. A simple version of the new habit you want, such as flossing one tooth or doing two push-ups. The Anchor Moment reminds you to do the new Tiny Behavior.Ģ. An existing routine (like brushing your teeth) or an event that happens (like a phone ringing). Tiny reduces dependence on willpower and motivation.ġ. If you want to create long-term change, it’s best to start small.”ĥ. Take a behavior you want, make it tiny, find where it fits naturally in your life, and nurture its growth. Three things can lead to lasting change:.“Information alone does not reliably change behavior.”.“Behavior Design” is Fogg’s system for thinking about human behavior and creating simple habits to improve your life.Embrace mistakes as discoveries and use them to move forward. Take your aspirations and break them down into tiny behaviors.ģ. To create habits and change your behaviors:Ģ.Creating habits is easy IF you use the right system.Don’t blame yourself for your failure to change.“There is a painful gap between what people want and what they actually do.”.

The later chapters could have been trimmed. Pros: The Fogg Behavior Model, B=MAP provides a novel explanation for behavior change.Ĭons: Some of the real-life stories were overly long and tedious. BJ Fogg successfully adds his original insights to the conversation with this standout book. Books on habits and habit formation have proliferated the bestseller lists in recent years (Duhigg’s “Power of Habit” and Clear’s “Atomic Habits” being the most visible examples). Naturally there are interesting implications to explore through the lense of Fogg’s model.įogg’s book is filled with useful, practical ideas. Similarly, in the event that motivation and ability are both low, one would have to actively work to increase one or the other (M or A) in order to initiate a behavior. If motivation is low (and likely to remain low), the individual needs a correspondingly high ability to successfully perform a given behavior. One key observation is that motivation and ability are inversely related. The later chapters of the book expand upon the individual parts of the formula (MAP) through a number of real world examples and anecdotes. As explained by Fogg, in order for a behavior (B) to occur, MAP- that is motivation, ability and a prompt-must all converge at the same time. In its shortened form, it’s referred to as B=MAP. The Fogg Behavior Model is expressed as a short formula: Behavior = Motivation, Ability, and Prompt. The most important insight in the book is the Fogg Behavior Model (I first learned about it in the book Indistractable by Nir Eyal). The author asserts early in the book: “If you want to create long-term change, it’s best to start small.” His reasons for this approach: it’s faster, it requires less motivation and thereby easier, and it’s less prone to failure. Tiny Habits: The Small Changes That Change Everything by BJ Fogg (2020) is book about the transformative power of small actions.
